التسويق عبر الواتس أب

whatsapp-business

الجميع لديه واتس أب والجميع يتصفح رسائله عبر الواتس أب مرة كل ساعه على الأقل أليس كذلك؟

ولكن هل فكرت كيف تجعل من هذا التطبيق العالمي أداتك للتسويق وحجم الفوائد التي ستحققها من خلال التسويق عبر الواتس أب!!

إن عدد مستخدمي الواتس أب يستمر في إزدياد مستمر مع الوقت، حيث زاد عدد المستخدمين 500 مليون مستخدم في العامين الماضيين.

ومن المحتمل أن يتواصل ويزيد نمو عدد المستخدمين على طول السنوات القادمة، لهذا السبب في حال كانت لديك أي أعمال تجارية مهمة على الإنترنت لا يجب عليك أبداً أن تغفل عن أهمية وضرورة وفعالية التسويق عبر الواتس أب.

التسويق عبر الواتس أب

قبل أي شيء آخر، يجب علينا توضيح الأمر التالي: لا يمكننا اعتبار الـ WhatsApp مورداً مهماً ورسمياً لإرسال الرسائل والتواصل بل على العكس، هو أحد أهم الاستراتيجيات التي يقوم باستعمالها رواد الأعمال وكل اصحاب العلامات التجارية من أجل زيادة معدل وصولهم إلى كل الجمهور الملائمين وإقامة علاقات معه.

التسويق عبر الواتس أب - WhatsApp Business أو واتس أب الأعمال
التسويق عبر الواتس أب – WhatsApp Business أو واتس أب الأعمال

ما هو WhatsApp Business أو واتس أب الأعمال


لم ننتظر وقتاً طويلاً لنرى منصة الواتس أب تقوم بإطلاق تطبيق خاص بها يهدف إلى رعاية وتنسيق هذا النوع من التفاعل التجاري، ولهذا تم إطلاق تطبيق واتس أب للأعمال أو WhatsApp Business لتسهيل عملية التسويق عبر الواتس أب.

تصميم التطبيق يشبه كثيراً النسخة التقليدية العادية للواتس أب، لكنه يتضمن العديد من المهام والميزات التي تعد حصرية للأعمال التجارية وإقامة الماركيتينج على الواتس أب.

إحدى هذه المهام هي إمكانية إنشاء حساب تجاري أو بروفايل بزنس، من خلالها يمكنك إدخال المعلومات الهامة للبزنس أو عملك التجاري، مثل: العنوان، موقع الويب، الإيميل، المجال الذي تعمل فيه وكذلك أوقات وساعات العمل.

وبما أن وظيفته الأساسية تتجلى في إرسال واستلام الرسائل، فإن نسخة البزنس من الواتس أب تسمح لرائد الأعمال بإدارة عمليات التواصل بأسلوب عملي أكثر. يمكن برمجة التطبيق لإرسال الرسائل الآلية أو التلقائية ضمن أوقات وساعات محددة، بحيث تناسب عملك التجاري وخصائص جمهورك المستهدف.

ولتسهيل الأمر أكثر على الشركات، فيما يتعلق بتنظيم المحادثات مع الزبائن، يحتوي الـ WhatsApp Business على إمكانية إدخال علامات أو tags ضمن المحادثات والدردشات بحيث يمكن تحديد “الزبون الجديد”، “الدفع المجدول” …الخ.

واتس اب
التسويق عبر الواتس أب

لماذا عليك استخدام التسويق عبر الواتس أب

تطبيق الواتس أب آمن وخاص

بعد انتشار العديد من قضايا تسريب بيانات العملاء, أصبح معظم العملاء يبحثون عن منصات آمنة لاستخدامها،, لقد سئموا من الإعلانات وبرامج الروبوت البطيئة العامة.

يعد WhatsApp رهانًا آمنًا حيث أثبت نفسه كمنصة موثوقة تقوم بتشفير الرسائل ولا تشارك المعلومات مع أطراف ثالثة، على عكس التطبيقات الأخرى، فهي ليست محملة بالإعلانات، مما يعني أن العملاء ينظرون إليها كمكان آمن وخاص للتواصل بانتظام.

والجدير بالذكر أن WhatsApp Business يتطلب نشاطًا تجاريًا للتحقق من كل حساب، بحيث يمكن للعملاء التأكد من أنهم على اتصال بشركة تم التحقق منها.

التسويق عبر الواتس أب مجاني لأن تطبيق الواتس أب مجاني

فهو وسيلة تواصل مفيدة وناجحة من دون أن تحتاج إلى دفع المال، كما أن العالم كله يعلم أنه تطبيق مجاني، يمكن تنصيبه من Google Play أو Apple وإرسال الرسائل النصية، التي تحتوي على صوت، صورة، فيديو أو أية وثائق وكل ذلك مجاناً.

كما أن رسائلك تصل 100% إلى الناس ويمكن للجميع مشاهدتها، وهذا كله من دون الحاجة إلى دفع أي شيء لقاء ذلك.

اقرأ المزيد: التسويق عبر الواتس اب

التسويق عبر الواتس أب
التسويق عبر الواتس أب

العمل متاح على الإنترنت بشكل مستمر

لم يكن من المهم على الإطلاق بالنسبة للشركات أن تجعل نفسها متاحة ومتاحة للعملاء للاتصال بهم بطريقة تناسب منطقة راحة العميل. تعمل WhatsApp Business Messaging على تحديد جميع الإقتراحات والردود.

الواتس أب يوفر رسائل سريعة وفعالة وموثوقة في كل مكان على نظام أساسي يستخدمه الكثيرون، فلا إهمال في العملاء بعد اليوم.

مع WhatsApp يمكن تلقي التنبيهات والتحديثات في الوقت المناسب. الأهم من ذلك، يمكن الإجابة على أي أسئلة عاجلة تحتاج إلى إجابة في الوقت المناسب وبشكل مباشر، مع عدم وجود وسيط يبطئ العملية، فالتسويق عبر الواتس أب أصبح من أساسيات استراتيجيات التسويق للشركات التي ترغب في النجاح.

اقرأ المزيد: التسويق عبر مواقع التواصل الاجتماعي

تعزيز الوعي بالعلامة التجارية والمصداقية

يسمح استخدام تطبيق WhatsApp Business للشركات الحصول على شخصية أكثر مثالية وأصالة مع الرد على رسائل واستفسارات العملاء, حيث يمكن استخدام تطبيق WhatsApp لإرسال العروض الترويجية والتحديثات المخصصة والمزيد من الملفات التي تحمل العلامة التجارية للشركة مما يعني تعزيز الوعي بالعلامة التجارية.

يمكن للعملاء أيضًا معرفة متى تم تأكيد الملف الشخصي للنشاط التجاري – وهذا مشابه لحالة التوثيق على منصة Twitter التي تم التحقق منها – مما يوفر بشكل أساسي للشركات المصداقية والعملاء مع الشعور بالأمان.

فهم العملاء واستجابتهم بشكل أفضل وأسرع

تتيح رسائل تطبيق WhatsApp Business للشركات جمع وتحليل أبحاث المستهلكين القيمة، حيث تتيح مميزات عديدة للشركات مثلاً:

  • اطرح أسئلة مباشرة على عملائك وقياس التفضيلات.
  • إرسال استطلاعات سريعة للحصول على فهم أفضل للطلب على المنتجات والعناصر ومستويات الخدمة وما إلى ذلك.
  • الرد على الاستفسارات الفردية بطريقة أكثر شخصية.
  • يؤدي ذلك إلى زيادة التفاعل من خلال السماح للمستخدمين بمعرفة أن النشاط التجاري الذي يتفاعلون معه غير مقيد بقناة اتصال واحدة وأنه يتم تقييم وقت العميل.
  • كما أنه يتيح تطبيق WhatsApp Business للشركات تقديم خدمة عملاء أسرع عند تمكين العملاء ، يمكن للشركات الاتصال مباشرة بالمستخدمين على هواتفهم. يعد هذا أمرًا مهمًا عند التفكير في أن 56٪ من الأشخاص يفضلون الاتصال بخدمات العملاء عبر الرسائل بدلاً من الهاتف مما يعني أن التسويق عبر الواتس Hب لا يمكن إهماله نهائياً .

تمكّن وظيفة “الردود السريعة” على WhatsApp Business الشركات من تخزين وإعادة استخدام الرسائل المفيدة والمرسلة بشكل متكرر لتسريع عملية خدمة العملاء.

اقرأ المزيد: اشهر مواقع التواصل الاجتماعي

تحليل التفاعل للتخطيط المستقبلي

مع ميزة إحصائيات المراسلة على WhatsApp Business، من الممكن الحصول على رؤى قيمة وقياس مستويات النجاح بطرق جديدة. حيث يمكن للشركات مراقبة ساعات عمل العملاء في أغلب الأحيان عبر الإنترنت وزيادة الموارد أو تقليلها وفقًا لذلك, يمكن للشركات أيضًا قياس “الرسائل التي تمت رؤيتها” وتسليم الحالة من أجل تنفيذ وتحسين المحادثات المستقبلية.

كيف يتم التسويق عبر الواتس أب من الناحية العملية
كيف يتم التسويق عبر الواتس أب من الناحية العملية

كيف يتم التسويق عبر الواتس أب من الناحية العملية

على الرغم من أن التسويق عبر الواتس أب يتمتع بالعديد من المعدات والأدوات التي تتعلق بالأعمال، إلا أنه لا يقدم الدعم من أجل الإعلانات.

ولهذا السبب، يتوجب عليك استغلال الإبداع أثناء التفكير في الاستراتيجيات التسويقية لأعمالك.

الخطوة الأولى تكمن في تطوير استراتيجيتك على حسب ما تتوافق مع أهدافك، وبحيث تضمن لك المزيد من الملاءمة والتطور عبر جميع القنوات.

لهذا السبب بالتحديد، حاول أن تقوم بالتخطيط الاستراتيجي لأعمالك، لتحدد هدفك الأساسي من هذه الأداة، وتقرر الإجراءات والاعمال التي يجب القيام بها للحصول على عائد مربح.

1 – إرسال العروض الترويجية

2 – الرد على العملاء واستفساراتهم بأسرع وقت ممكن.

3 – إرسال محتوى مهم وذو قيمة بالنسبة للعميل.

4 – نشر روابط الموقع الأساسي للنشاط التجاري وروابط صفحات اللاندينغ بيج Landing page على جهات اتصال العملاء عبر الواتس أب.

5 – إرسال الكتالوجات أو قائمة مصورة من المنتجات والخدمات لمحاولة البيع مباشرة عبر تطبيق الواتس أب.

إذاً لنستنتج معاً أن التسويق عبر الواتس أب أصبح أسلوباً عصرياً يساعد على التقدم واجتياز شوط كبير في السوق، وكسب المزيد من العملاء والسرعة والسهولة في التعامل.

لتعرف أكثر عن التسويق عبر الواتس أب استشر فريق مقال المتخصص ذو الخبرة العملية الطويلة في هذا المجال.

……احترف التسويق عبر الواتس أب مع مقال…..

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